Representation
The major benefit of working with representatives is the network and synergy from working with others in the target market.
Of course the flexibility and the option of starting to develop your business at lower cost than hiring is attractive too, but the value of a representative with a good portfolio, network, infrastructure, and last not least a good reputation and personal relationships is far more important.
“A good Sales Employee will spend 100% effort to get you Leads …
… A good Representative already has them.”